This article shows you how to create an Early Bird or First Release offer to encourage early sales with the promise of a discounted price. You can create an Early Bird Pass type that's either quantity specific or time sensitive.
Early Bird offers exist to create a sense of urgency and to reward guests who purchase early on. It's best to let your guests know that Early Bird offers are limited and to show another ticket type as a comparison.
Quantity specific
Set a small portion of your overall ticket capacity to your Early Bird ticket type. Once these tickets have sold out, the price will go up from Early Bird to your General Admission (the next pricing tier which is another ticket type).
Time sensitive
Ticket availability is based on a select time period rather than quantity. You can set Early Bird tickets to go on sale for the first week or month, after which the ticket type disappears from the checkout and only the other ticket types are available (eg General Admission or VIP).
- To set this, check the Override Sales Period For This Ticket setting. This will override the pass product's sales period for this specific pass type.
- Adjust the Sale Starts date & time as well as the Sales Ends date & time.
Quantity and time specific
You can set the ticket to be both quantity specific and time sensitive by adding in quantity and also including a sales period for the ticket type.