A report which records and plots graphically the daily memberships sold, members churned and thus overall growth per day for a period.
This report provides the following data per day for the date range:
- New memberships
The total quantity of new memberships sold for the time period. This value is derived from the data displayed in the Membership Event Log report where the previous status is set to "new" and the new status is "active";
- Churned memberships
The total quantity of churned members for the time period represented as a negative value. This value is derived from the data displayed in the Membership Event Log report where the previous status is set to "active" and the new status is either "suspended" or "cancelled";
- Membership growth
This quantity is calculated by adding new memberships value to the [negative] churned memberships value in order to present the net result for the period.
You can switch the report view to display the data values in a traditional row view by clicking the grid view button from the top right-hand corner of the page.
You can choose the date range included in this report by adjusting the date filter. Additionally, the graph view enables the user to change the data intervals from daily to monthly or yearly by selecting the buttons in the legend of the graph.
Click here to learn how to download this report. Note that the downloaded data will be daily data values in a grid (CSV) format, not an image of the graph.