Improve your venue's recurring membership retention rates. This dashboard provides a visual representation of key retention metrics over the last six months, allowing you to track the success of your recurring membership programs and identify areas for improvement.
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Learn moreQuestions answered
- How many membership renewals are we attempting and completing successfully?
- What is our involuntary churn rate, and how does it change monthly?
- How effective are our efforts in recovering failed membership renewals?
Actionable insights
- Track renewal attempts and gauge retention strategy effectiveness.
- Monitor and recover failed renewals, assessing membership base resilience.
- Watch the rate of membership loss due to payment failures to safeguard a strong member count.
Access the dashboard
The permission Can access Analytics is required to view dashboards and reports. Administrator and manager system roles have this permission enabled by default.
- From Venue Manager, go to Analytics > Dashboards.
- Select Membership retention insights.
Dashboard metrics and calculations
Review the metrics displayed in the dashboard, then refer to the table below to see how they are defined and calculated.
| Metric | Description /calculation |
|---|---|
| Attempted renewals | Total number of attempted renewals, including successful and unsuccessful. |
| Successful renewals | Count of first-attempt successes. |
| Failed renewals | Total unsuccessful attempts. |
| Failed renewals recovered | Number of failed renewals recovered via retry or at point of sale. |
| Involuntary churn rate | Percentage of unresolved failed renewals, indicating renewal process effectiveness. |
| Involuntary churn rate by month | Tracks trend and fluctuation of churn rate by month. |
Filter for specific time periods
The dashboard shows data from the past 6 months by default, but you can choose different timeframes or specific dates to view different data temporarily.
- Select the drop-down menu labeled Billing date at the top left of the dashboard.
- Use the drop-down filters to choose the timeframe, day, date or date range to filter on.
- Remember to select the highlighted Update icon at the top right to refresh the data.
- Your filtered results display.
Modifying these filters will only temporarily affect your current view and will not affect the filter settings of other users.
- The next time you load the dashboard the default filters will return.
- Or, you can select the options menu (3 dots) in the top right to choose the Refresh filters option.
Learn more about how you can filter, interact with and download the data in a dashboard.