This report analyzes the age demographics of your guests using birthdate information from waivers, providing valuable insights to enhance your marketing strategies, fine-tune product offerings and monitor changes over time.
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Learn moreQuestions answered
- Which age groups visit us most frequently?
- Are there age groups we might be overlooking?
- Are our visitors predominantly new or returning?
- How can these insights help boost our revenue?
Actionable insights
- Understand your guests’ age profiles to align marketing strategies effectively.
- Create marketing campaigns that resonate with your primary age groups.
- Develop age-appropriate attractions and promotions.
- Adjust your offerings to better suit the predominant age demographics.
Access the report
- From Venue Manager go to Analytics > Reports.
- Search for and select Guest age distribution.
Interpret the visualization
- The report features a histogram showing visit percentages by age, helping identify the most common ages and the diversity among your visitors.
- The height of each bar shows the percentage of visits by guests of that age, with taller bars indicating more visits.
- This data is gathered from the birthdates provided in guest waivers, associated with tickets redeemed at POS during the specified timeframe (by default, the last 365 days).
- If a guest redeems multiple tickets at POS on the same day, it is only counted as one visit.
Use the filters
The report's built-in filters let you refine the data.
- Select Filters at the top left of the report page to see your options.
- Review the default filters to understand the current data.
- Modify the filters by using the drop-downs, calendars and entry fields.
- Remove filter values by selecting the X to the right of a selected item.
- Select Run to apply filters and update the report.
| Filter | Options |
|---|---|
| Age at Visit | Set specific ages or a range (default is 1 to 79, excluding 0 and 80) to see frequent visitor ages. |
| Visit Date | Records the date a guest redeems their ticket at POS, counting only the first redemption of the day if guests redeem multiple tickets. Default timeframe is the last 365 days; adjust as needed. |
| New or Return Guest | Includes all guests by default, adjustable to new, returning, and/or guests with unknown status. |
FAQ
What does the Guest age distribution report show?
It visualizes the age distribution of guests by percentage of visits per age within the filtered age range.
How is the age data for the report collected?
Through birthdate information from guest waivers.
Can I adjust the age ranges
Yes, adjust age ranges through the filter options in the report interface.
Can I customize the age ranges in the report?
Yes, you can adjust the age ranges using the filter options provided at the top of the page.
What do the "exclusive" and "inclusive" filter options mean for age of visit?
An "exclusive" filter means that the ages specified in the filter are excluded from the report results. For example, if the filter is set to exclude ages 0 and 80, these ages do not appear in the histogram. Inclusive filters display results that include your entered values.
What does "absolute" or "relative" mean for visit date?
Absolute date filters pinpoint specific dates for results. Relative date filters generate results up until today's date.
Can I see the impact of new versus returning guests?
Yes, adjust the new or return guest filters to categorize and analyze patterns between new and returning guests.