Optimizing your checkout experience and keeping this experience consistent between each of your managed venues can drive purchase conversion rates.
To reduce the administrative burden of creating consistent experiences across your venues, you can use product tags to add, organize and group your HQ products and stock in your checkouts.
This article walks through what product tags are and how to use them at both a HQ venue and a managed venue level.
Why are tags important?
Tags are a key part of setting up your HQ checkouts because they are used to add, organize and group your products in the checkout.
Tags reduce the administrative burden of manually managing and updating your checkouts. When you add or remove a tag from a HQ product, it’s automatically added or removed from your HQ checkouts too — no need to make manual updates in each of your sales channels as it’s all managed at the product level.
Let’s walk through an example that shows you how.
ROLLERWorld has four venues across Sydney and Melbourne in Australia. They have consistent experiences across each of their four venues and all venues sell the same products. Their HQ product suite looks like this:
- 1-hour jump pass
- 2-hour jump pass
- 90-minute jump pass
- 30-minute laser tag session
- 45-minute laser tag session
When ROLLERWorld creates a new HQ product, they also have to spend precious time adding this product to each of their venues and each of their venues' checkouts.
But, when creating products in HQ, ROLLERWorld can use tags to make updates quick and consistent. For example, they can group their jump passes together by creating a new product tag (eg jump passes) and add this tag to each of their jump pass products.
Then, when they need to add jump passes to their HQ checkout, ROLLERWorld simply selects the jump passes tag and all products with that tag are added to the HQ checkout.
Even better, any new jump pass product they create and add this tag to will automatically be added to the checkout and synced across each of their managed venues.
Add tags to your HQ products and stock
You can add tags to your HQ products and stock when you first create them, or update an existing HQ product or stock item with tags.
Some things to note about HQ tags:
- Have a few basic rules for your tags so they stay consistent. For example, all tags should use lowercase (session pass).
- Note down the tags you use so you have an accepted list of tags your venue can use. Again, this is to maintain consistency.
- You cannot edit or delete tags once they’ve been created, but you can remove them from your HQ products if they’re no longer needed. This is why it’s important to consider how you’ll be using tags before adding them to your HQ products.
How managed venues use tags
Managed venues can apply HQ tags to checkouts and POS if they have the permission to do so. Managed venues cannot apply a HQ tag to a non-HQ product, but they can create their own venue-specific tags to use.