Offering discounts can be a powerful marketing strategy to entice guest purchases. This article will explain you how to create and manage Discount codes.
In this article:
Overview
Creating Discounts
Discount usage restrictions
Favorite for POS list
Editing discounts
Archiving discounts
Discounts
To offer discounts, you can create discount codes for a dollar value discount, a percentage discount, or a 2 for 1 discount. Guests can enter discount codes online at checkouts or self-serve kiosks and staff can apply then in POS and Venue Manager transactions.
You can create and manage discounts from the Discounts page in Venue Manager.
Create a Discount
In Venue Manager, navigate to Products > Discount codes > Create Discount code or alternatively, you can click the + Create a Discount code button in the top right of the Discounts Codes page.
Discount name
Type in the discount name (used for internal purposes only), a required field and must be unique.
Codes
Specify how the discount code is created:
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Manually enter codes |
Insert the code and press Enter on the keyboard, repeat these steps to add more codes. Click the X button to remove the code |
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Upload codes |
Upload a CSV file with each unique discount code in its own cell. Download our template and replace it with your own codes. There is a maximum limit of 1000 codes per upload
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Issue codes on purchase |
Enable automatic creation of discount codes when guests purchase a defined product. Selecting this will also give you the option to use ticket ID as the discount code, where the guest will use their ticket ID number as their discount code and their purchases and ticket IDs will be attached to their confirmation email |
Discount type
Each Discount can be configured as one of the following three types:
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Percentage |
Enter the percentage discount to be applied (e.g. 30 for a 30% discount) and the define the a maximum discount if required (e.g. the guest can get 30% off their entire booking to a maximum value of $10) |
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Fixed amount |
Enter the numeric value discount to be applied. |
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2 for 1 |
Enables a "Buy 1 get 1 Free" offer |
Marking a discussed as an Employee Discount is used for reporting purposes.
Products
- Select the products or ticket types the discount is applicable to.
All products (existing and future products) will allow any new products created in the future to qualify for this discount. - Click the Search bar and select by product type, search for a specific product/item or click the dropdowns as necessary to select what is needed.
- Click the Apply button when done
Publish Discount
Click Save to publish the Discount code
Discount usage restrictions
There are different types of usage restriction that can be applied to the discount code:
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Restrict redemption dates |
Restricts the dates a guest can actually apply/redeem the code when purchasing online or via self-serve kiosk. For example, if you set the date range to October and the guest is purchasing a ticket in September for an October ticket, the code is not valid for use. The would need to purchase in October. |
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Restrict booking dates |
Restricts based on the ticket date. For example, if you set a single date the 5th of December even though the product has availability for the entire month of December, the discount can only be applied to tickets dated 5th December. You can select whether the code can be redeemed on a certain dates or a range of x days/weeks/months from the date of purchase. There is also an option to restrict the time frame the discount code can be redeemed. Please note that this will only apply to session passes only. |
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Redemption locations |
Restrict the channels where redemption be applied, namely Venue Manager, POS, Online Checkout or a combination of them. |
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Usage limits |
Limit the number of times the discount can be used: Per code Limits the total number of redemptions of the discount code. This is ideal for situations whereby you want to create urgency, e.g. First 10 people to use this discount code receive 25% off. There is also the option to create a booking rule and set a number of uses across selected products (quantity purchased counts towards uses) as well as allowing multiple uses of a code in the same booking. Per code per day Is the same as per code but can only be used to limit guests a set amount of times on each valid booking date set by the discount booking date restrictions. Per guest To limit it so that guests aren't using it for every purchase, e.g. one use per guest. For each selected product (regardless of the quantity purchased) If a discount is configured for 10 uses over 2 different products such as a General Admission and Child's ticket. If a guest buys 5 General Admission tickets in one transaction, this will count as one single use of the 10. Across selected products (quantity purchased counts towards uses) This means that guests can use the code a set amount of times per product. For example, if a discount has been set so it can only be used 5 times in total for a Sessions product. If they buy 3 session tickets in one transaction, it will count as 3 out of 5 uses |
Favorite for POS list
Favoriting a Discount will display the discount for staff to select in the POS discounts panel allowing staff to quickly select the discount.
To manage favourites open the Discount code and select to Favorite or Unfavorite the discount at the top of the page. If this setting is enabled, the discount will be listed in the POS discounts panel
Edit a discount
To edit a discount:
- Navigate to Products > Discount codes > click on the 3 dots on the right-hand side of the discount and select whether you want to Edit, View Uses or Archive your Discount code.
- Alternatively, click on the discount from the list to open up the discount settings.
Once in the settings of your discount code, you can make the following changes:
- Adjust details
- You can rename the discount code, amend what rules apply to the discount such as the percentage, which items the code can apply to, date restrictions, redemption locations and usage limits
- Update Codes
- Once a code is set to issue codes on the purchase, this cannot be altered.
- For manual or bulk import codes you can add or remove codes manually, batch upload more codes or issue codes when a product is sold.
- If the discount settings are changed to issue codes upon product purchase, this will only take effect from when you save these changes and cannot backdate old bookings.
Once updated click Save or if you no longer want to make changes click Cancel
Archive a discount
To archive a discount:
- Navigate to Products > Discount codes > click on the 3 dots on the right-hand side of the discount and select Archive
- Alternatively, click on the discount from the list, then select Archive on the top right corner of the screen
- A pop up modal will appear prompting you to confirm > click Continue
To view archived discounts and unarchive them for reuse:
- Navigate to Products > Discount codes
- Change the Status list filter value to Archived
- Click on the 3 dots on the right-hand side of the discount and select Unarchive or open the discount then select Unarchive on the top right corner of the screen.