Subscriber opt-in

This article shows you how to allow guests to opt in to receive promotional or marketing communications. You can then add these guests to segments in ROLLER along with other attributes to fine-tune your marketing campaigns using third-party platforms.

Configure subscriber options

1. From Venue Manager, go to Settings > Account > Policy.
2. Click Unlock to make changes.
3. Scroll down to Subscription options.

Ask guests to subscribe to communications	This enables the guest to subscribe to receive your communications. When selected this setting displays a subscription opt-in checkbox in the online checkout, online waiver, POS sell screen, waiver kiosk and self-serve kiosk.
Subscription checkbox is checked by default	When enabled, the above subscription opt-in checkbox is ticked by default and guests are automatically opted-in unless they de-select. Note that regulations in certain countries expressly forbid opt-out marketing.
Subscription opt-in message	This field allows the venue to override the default subscription message that displays to guests. The default message is "I would like to subscribe to updates from {VenueName}".
Subscription opt-in explanation	Use this field to provide your guests with a detailed explanation of how their data will be used when they subscribe.

Guest view of subscription opt-in

See below for how the subscription opt-in message will display in different ROLLER applications.

Online checkout

Online waiver

Waiver kiosk

Self-serve kiosk

POS sell screen (staff only)

The POS sell screen is where staff enter guest details before proceeding to the payments page. 

Engage with guests that have subscribed

When a guest subscribes to receive marketing or other communications from your venue, you can send communications to your subscriber. You can:

• Export a list of your subscribers and upload the list into a third-party marketing tool
• Use our Campaign Monitor integration to automate sending of your segmented data
• Use our API.