Party package insights dashboard [Advanced Analytics] – Help Center

Get insights to optimize your party package products based on guest preferences. This Advanced Analytics dashboard provides insights into party booking trends, spending habits and overall party performance, giving you the data you need to improve your party offerings and increase revenue.

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Questions answered

What is the average cost per party package and per person?
What is the average number of guests per party?
How many parties do we typically have per week?
On average, how much do guests spend on party package inclusions and additional items?
Which days of the week are parties most commonly held?
How do the number of parties we host change from week to week, and what trends do we observe between online checkout and Venue Manager party bookings over time?

The dashboard shows data related to bookings that include the party package product type. If you don't sell parties using this product type, the dashboard will not display any data.

Actionable insights

Analyze the average amount spent per party and per person to improve your pricing strategy.
Track weekly party bookings to identify peak times for targeted promotions.
Determine the most popular days for party bookings to optimize staffing and marketing efforts.
Monitor spending on party inclusions and upsell items to find opportunities for increasing revenue per party package booking.

Dashboard metrics and calculations

Review the metrics and data displayed in the dashboard, then refer to the table below to understand how they are defined and calculated.

A party booking is a booking that contains the party package product type. The dashboard displays data related to party bookings that took place (booking date) in the last 12 weeks (default timeframe). It only includes party bookings with fully paid, partially paid or pending booking statuses.

Metric	Definition / calculation
Average party spend	The average cost of base and additional party tickets is calculated by excluding bundled stock items and add-ons included in the party package, and any upsell products or other products included in the party booking. This calculation includes bookings made with event dates in the last 12 weeks (default timeframe).
Average party size	Average number of guests that attend a party booking, from party bookings that were made with event dates in the past 12 weeks.
Average party spend per head	The average amount spent per attendee. Divides total spend by guest count.
Average parties per week	The number of parties booked on average each week. Divides total party bookings by number of weeks.
Average ancillary spend per party	Average spend on party package inclusions only per party. Party package inclusions are the stock and add-on products that are bundled together with the party package tickets purchased.
Average ancillary spend per head	Average spend on party package inclusions only per party guest. Divides total ancillary spend by number of party attendees.
Average additional party spend	Average party spend on additional items on top of the party package, such as upsell items or other products, but part of the same booking.
Average additional party spend per head	Average spend per guest for additional items on top of the party package, but part of the same booking. Divides total additional party spend by number of party attendees.
Party bookings by day of the week	Shows the percentage of total party bookings for each day, identifying the most popular days for parties.
Party bookings by week	A bar chart shows the number of party bookings each week, based on the week the party was held, by sales channel (online checkout or Venue Manager).

Filter the party booking timeframe

The default filter shows party bookings that have occurred in the last 12 weeks. However, you can change the timeframe to suit your requirements.

Use the Party booking date filter at the top left of the page to modify the default timeframe. You can choose from preset days and timeframes, or select specific dates and date ranges.
Remember to select the highlighted Update icon to refresh the data.
Your filtered results display.

Modifying these filters will only temporarily affect your current view and will not affect the filter settings of other users.

The next time you load the dashboard the default filters will return.
Or, you can select the options menu (3 dots) in the top right, then choose Refresh filters.

Find out more about how to filter, interact with and download the data in dashboards.

FAQs

What is counted as a party booking in this dashboard?

A party booking is any booking that includes a party package.

What is party spend?

Party spend is the amount of money spent on party package base and additional tickets. It excludes any amounts for bundled party package stock and add-on items, and any other upsell products or items including in the party booking.

What is ancillary party spend?

Ancillary party spend is the amount of money spent on party package inclusions. These are the stock and add-on item products included in the party package.

What is additional party spend?

Additional party spend is the amount of money spent on booking items outside of the party package, but part of the same booking. These could include upsell items (eg decorations) or any other booking items added to the party booking.