By focusing on weekly data, this dashboard helps predict busy periods, plan events efficiently, and optimize staffing based on guests booked and advance bookings for the upcoming week. Regular use of this dashboard improves your ability to respond quickly to changing conditions, improving operational efficiency, guest experience and revenue.
Set this dashboard as your default dashboard for more timely adjustments and better weekly planning. Weekly dashboards help you spot emerging trends and patterns in guest preferences and behavior, allowing you to respond quickly.
Access the dashboard
The permission Can access Analytics is required to view dashboards and reports, helping you manage who has access to your venue data. This is automatically enabled for administrator and manager system roles, including any custom roles based on these.
- From Venue Manager, go to Analytics > Dashboards.
- Search for and select Weekly performance.
- Monitor the metrics and visualizations displayed. Regular review allows you to make agile decisions, adjusting your strategies and offerings promptly to maximize revenue and minimize losses.
Date filters are not included in the dashboard. Regularly review to monitor rolling weekly updates of your venue's performance. Learn more about how you can interact with and download the data in a dashboard.
Key metrics
The dashboard displays several key metrics that answer questions about your venue's business performance. Below is a table outlining these metrics, the questions they answer and how to use them:
| Metric | Insights into | Actions to take |
|---|---|---|
| Guest redemptions | Weekly attendance trends. | Adjust marketing strategies and improve guest experiences based on attendance patterns. |
| Guests booked for upcoming Week | Guest attendance based on advance bookings for the upcoming week. | Plan staffing levels and manage stock and resources accordingly. |
| Advance booking lead time | How far in advance guests typically book. | Understand booking patterns to optimize promotional timing. |
| Funds received by product type | Which product types generated the most revenue last week. | Focus on top-performing products and strategize improvements for underperforming ones. |
| Net revenue by product type | The profitability of each product type. | Refine your sales strategy to maximize profitability. |
| Daily advance booking revenue by product type for upcoming week | Daily revenue expectations from advance bookings by product type for the upcoming week. | Target daily marketing efforts and manage inventory based on expected revenue. |
| Funds received by sales channel | The most effective sales channels from the past week. | Allocate resources to the most effective sales channels. |
| Net revenue by reporting category | Net revenue contributions by different categories. | Adjust your strategies and offerings promptly to maximize revenue and minimize losses. |
| Advance booking revenue by product type for the upcoming week | Total expected revenue from advance bookings for the upcoming week. | Forecast weekly revenue from advance bookings and plan marketing and upsell strategies based on overall expected revenue. |
Key calculations
Understanding the calculations behind these metrics helps you accurately interpret the data. The table below outlines the key calculations:
| Metric | Description / Calculation |
|---|---|
| Guest redemptions | Number of all guest entries within the last week. |
| Guests booked for upcoming week | Total number of bookings made for the next week. |
| Advance booking lead time | Average days between the booking date and the date of attendance, based on the last 30 days of booking data. |
| Funds received byproduct type | Total cash collected by each product type within the specified week. |
| Net revenue by product type | Total recognized net revenue from each product type after deducting tax within the specified week (accrual accounting). |
| Daily advance booking revenue for the upcoming week by product type | Total daily revenue expected from advance bookings for the upcoming week, starting from today. |
| Funds received by sales channel | Total cash collected from each sales channel (POS, online checkout, Venue Manager) within the specified week. |
| Net revenue by reporting category | Total net revenue categorized by different reporting categories such as admissions, events, concessions, etc, within the specified week (accrual accounting). |
| Advance booking revenue for the upcoming week | Total expected revenue from advance bookings for the upcoming week, segmented by product type, starting from today. |
Key terms
Some key terms and definitions used in the dashboard are:
- Advance booking: Any booking made at least one day prior to the date of attendance.
- Funds received: The total of processed transactions in a set period and specific metric or category (gross sales less any discounts, including taxes & fees), linked to booking items so does not include gratuities.
- Net revenue: The amount of revenue recognized, minus tax, based on when a product is redeemed or expires and is no longer valid (accrual accounting).