ROLLER Analytics is a powerful business intelligence tool, powered by Google, built directly into the ROLLER platform. It transforms your venue data into visual dashboards and reports, providing actionable insights to help grow your business.
This guide helps you get started with Analytics.
Drive business growth
ROLLER Analytics provides you with the tools to monitor key business metrics, allowing you to quickly identify areas of success and opportunities for improvement.
- Save time on manual data manipulation with simple visual reports and dashboards.
- Boost revenue by tracking revenue growth, anticipating trends that will impact sales, and prioritizing changes to maximize profits.
- Improve membership retention rates, conversion rates, visitation frequency and lifetime value while managing churn effectively.
- Analyze guest purchase patterns and demographics to make informed decisions that improve the guest experience.
Access pre-built dashboards and reports
Analytics pre-built dashboards and reports are built directly into the platform, eliminating the need to export your ROLLER data to an external tool. Visual charts and graphs help you immediately understand trends, outliers and patterns in your venue data.
How to access
- From Venue Manager, go to Analytics.
- View, filter and interpret the pre-built dashboards and reports that are available.
- The dashboards and reports you have access to depends on your plan. Read on to learn more.
Which dashboards and reports do I have access to?
The dashboards and reports available to you is determined by your subscription plan.
-
Lite and Pro plans
Access to a suite of Analytics dashboards and reports. -
Premium plan and above:
Access to Advanced Analytics, which includes more advanced dashboards and reports.
Premium feature: Advanced Analytics
Upgrade to a Premium plan for Advanced Analytics and unlock deeper insights to help you grow your business. Reach out to your account manager or our support team for help.
Learn more| Tier | Description | Lite | Pro | Premium |
|---|---|---|---|---|
| Analytics | Analyze where you’re excelling and where you can improve with visual dashboards & reports showing how your key business performance metrics are trending over time. | ✅ | ✅ | ✅ |
| Advanced Analytics | Includes more sophisticated dashboards and reports to help you track performance down to the hour, closely monitor membership churn and visitation rates, grow party revenue, and more. | ✅ |
Read on to learn more about the dashboards, reports and metrics available to you depending on your plan.
Visual dashboards
Dashboards allow you to monitor multiple visualizations of your data and metrics in a single location.
Guest
| Dashboard | Key insights |
|---|---|
| Guest analytics | Guest preferences, demographics and spending habits to improve guest experiences and marketing strategies |
Memberships
| Dashboard | Key insights |
|---|---|
|
Membership retention insights (Advanced Analytics) |
Renewal rates, involuntary churn trends and membership cancelations to improve membership loyalty and retention |
| Fixed-cost membership overview |
Fixed-cost membership growth, revenue and sales trends to improve membership retention and marketing |
| Recurring membership overview | Recurring membership growth, revenue and new sales trends and billing changes to improve retention and revenue |
Overview
| Dashboard | Key insights |
|---|---|
|
Venue performance (Advanced Analytics) |
Holistic view of net revenue, guest visits, active memberships and party bookings over the years to improve overall business strategy and growth |
| Weekly performance | Weekly performance by reviewing last week’s metrics and preparing for the week ahead with data on sales, guest counts, advance bookings and booking lead times. |
Parties & groups
| Dashboard | Key insights |
|---|---|
|
Party package insights (Advanced Analytics) |
Average party spend, booking trends, and popular booking days to optimize offerings and maximize revenue |
| Parties hosted | Top performing party package products and sales channels from parties and events that have taken place |
| Parties booked | Recently created party package bookings by party package product, total booking values and sales channel |
Revenue
| Dashboard | Key insights |
|---|---|
| Funds received | Cash flow by product type, reporting category, and sales channel to understand income sources |
| Revenue analytics | Monthly net revenue recognized by reporting category, sales channel, day of the week and the percentage of net revenue from online bookings (accrual accounting) |
| Online checkout revenue (Advanced Analytics) | Online transaction values, including average online order size, bookings by month and monthly net revenue by product type |
| Staff sales insights (Advanced Analytics) |
Individual staff member sales and overall sales distribution from POS and Venue Manager |
Visual reports
Reports let you focus on single, detailed visualizations with more data and filters, giving you greater control over what you see and analyze.
Guest
| Report | Key insights |
|---|---|
|
Guest age distribution (Advanced Analytics) |
Number of visits by guest age using the date of birth information collected in waivers |
Memberships
| Report | Key insights |
|---|---|
| New membership sales | Number of new members acquired for different membership products over time |
Parties and groups
| Report | Key insights |
|---|---|
|
Average party value by month (Advanced Analytics) |
Monthly average price of party package tickets |
|
Average party size by month (Advanced Analytics) |
Monthly average number of guests per party booking for party package products |
|
Party spend per head by month (Advanced Analytics) |
Average amount of money spent by each guest at a party per month for your party package offerings |
|
Ancillary party spend by month (Advanced Analytics) |
Monthly guest party spend on non-ticket items, such as snacks, food and beverage and merchandise, for party package bookings |
Revenue
| Report | Key insights |
|---|---|
| Deferred revenue | Current deferred revenue by product type, helping you understand future revenue potential |
| Discount code usage | Top 25 discount codes used per booking item, sorted by usage and discounted amount |
|
Staff sales performance (Advanced Analytics) |
Total sales and discounts made by staff across sales channels and products |
|
Monthly revenue year-over-year |
Monthly revenue for over the past three years, highlighting trends and changes |
|
Revenue by hour of the day (Advanced Analytics) |
Net revenue generation by hour, helping you to identify peak and off-peak times of the day |
|
Monthly cart size by sales channel (Advanced Analytics) |
Average online cart size per sales channel by month |
FAQs
How does ROLLER Analytics integrate with Google BigQuery and Looker?
ROLLER Analytics leverages Google BigQuery for data processing and Looker for creating insightful dashboards and reports, enabling near real-time monitoring within ROLLER.
What’s the difference between ROLLER Analytics and standard reports?
Analytics provides visual data representation and strategic insights, unlike standard reports focused on line-by-line transactions and retrospective sales data.
Can I drill into the data with Analytics or create my own reports?
While creating custom reports is not supported, Analytics offers pre-built dashboards and reports with options for filtering, downloading, and interacting with data. Learn more
What’s the difference between dashboards and reports in Analytics?
- Dashboards: Consolidate various metrics and visualizations for trend tracking.
- Reports: Offer in-depth analysis of specific visualizations with additional filters.
How often is the data updated in Analytics?
Analytics data updates approximately every 90 minutes. This is due to the time it takes for data to travel from ROLLER's core database to the reporting database, then to BigQuery and finally to Looker.
Are the accounting principles and terms used the same as standard reporting?
ROLLER Analytics follows the same accounting principles and data structure as standard ROLLER reporting. Additionally, it introduces new metrics and terms like guest visitation, guest spend and ancillary spend on extras such as snacks, concessions and upsell items.
ROLLER Analytics uses the same accounting principles and data structure as standard reporting, with additional terms and metrics like guest visitation and ancillary spend on extras such as snacks, concessions and upsell items.
To help you understand terms, we have included a key terms tool in ROLLER. You can access it from the dashboard for the report you are viewing.