Campaign Monitor automation

Campaign Monitor has the ability to create user journeys that will automatically trigger emails based on specific events that happen within ROLLER. This article outlines best practices for creating automated journeys to get the most value out of this integration.

Creating a new guest journey

When setting up a new guest journey you need to:

1. Login to Campaign Monitor
2. Click Automation > Create a new journey
   
3. Select Create a new journey
   
   

Sending an email prior to a guest's visit

Prior to a guest's visit, a reminder email may be a nice touch to get them excited about their visit or to relay important information they may need to know, such as:

• information about parking
• requirements prior to attending e.g. coming 15 minutes prior to their booking time or a signed waiver

To accomplish this scenario, follow the steps below:

1. Create a new guest journey
2. Set What will trigger this journey to A date so an automated email is sent prior to a booking date
3. Under Select the list this journey will apply to, select the list you're targeting (we used a list called ROLLER customers in our example)
4. Set When should this journey start to Before the Booking Date (in our example we used 2 days before booking date)
   
   
   
   
5. Click Build this journey
6. Click + button and then add an email step to your journey
   
   
   
   
7. Create content or add the template for the email to be sent for this journey
   
   
8. Click Turn on journey

Sending a guest an email after their visit

After a visit, perhaps feedback is required or it's a goal to encourage a repeat visit, with this configuration you could send:

• a feedback survey
• discount
• upcoming offers or other products offered

To accomplish this scenario, follow the steps below:

1. Create a new guest journey
2. Set What will trigger this journey to A date 
3. Under Select the list this journey will apply to, to the list you're targeting (we used a list called ROLLER Customers in our example)
4. Set When should this journey start to On the Attendance Date
   
   
5. Click + button and add a Delay (in our example we used 2 days)
   
   
   
   
6. Click + button and add Email
   
   
   
7. Create content or add the template for the email to be sent for this journey
   
   
8. Click Turn on journey 

Creating a pre and post-visit email journey

Perhaps there is a need to create a journey that combines both of the aforementioned scenarios whereby:

• before the visit, guests receive a welcome or reminder email
• after the visit, guests that have attended receive a feedback email
• after the intended booking date, guests that did not attend, receive a 'Sorry, we missed you' email

To accomplish this scenario, follow the steps below:

1. Follow all the steps outlined in Sending an email prior to a guest's visit section of this article 
2. Click + button > add a Delay > Wait 3 days
   
   
   
   
3. Click + button > add a Condition 
4. Set rule for Custom fields > Attendance Date > is provided
   
   
   
   
5. Under Yes > click + icon > add email content targeted towards guests if they attended i.e. feedback survey 
6. Under No > click + icon > add email content targeted towards guests if they didn't attend i.e. a discount code to get them back to the venue
   
   
7. Click Turn on journey