Create a membership product

Memberships are a great way to promote and incentivize repeat guest visits, as well as increase revenue for your venue, while also offering guests exclusive benefits and discounts.

This guide will show you how to create a membership product in Venue Manager.

How it works

Memberships can be set up to provide your guests with numerous benefits, such as exclusive access to products, discounts and perks.

With ROLLER, you can create a separate membership product for each unique membership offering your venue has. For example, you can create Basic, Epic and Ultimate membership products at different price points, with different discount benefits for each tier. Within each membership product you can create variations too, such as adult and child variations. 

Create a membership product

To create a new membership product, follow the steps below.

1. From Venue Manager, go to Products > Create Product.
2. Select Memberships from the list of products on offer. 
3. Give your membership product a Product name, Description and upload a Thumbnail image to display in POS and the online checkout.

Configure membership variations and dates

A membership variation is the particular kind of ticket a guest buys. For example, an adult ticket in a Gold Membership product. You can create fixed price (one-off payment) or recurring payment membership variations. You can also specify redemption days, online sales periods and more.

For further configuration options, read on. 

Fixed-price variations

To create a fixed-price membership, follow the steps below.

1. Under Membership variations, select the existing General Admission variation (this is an example and you can replace its contents) or select Add variation. 
2. Give your variation a Name (eg Adult or Child (16 and under)).
3. Add a Price and then select one-off payment from the payment frequency dropdown list.

•  

Recurring payment variations

To create a recurring payment membership (eg once per week), follow the steps below.

1. Under Membership variations, select the existing General Admission variation (this is an example and you can replace its contents) or select Add variation.
2. Give your variation a name (eg Adult or Child (16 and under)).
3. Add a Price and then select the payment frequency from the drop-down list. You can set this to Daily, Weekly, Monthly or Yearly. Then fill in the additional fields below.
4. Payment period: Specify how long recurring payments will be paid for by the guest:
   
   
   • Indefinite recurring payments ensures the membership runs until it is cancelled. 
   • Specify number of recurring payments allows you to select the number of recurring payments required before the membership expires (eg 6 payments required).
     
     
5. Select Minimum payment term to specify the minimum number of payments guests are required to pay before a membership can be cancelled (eg 3 payments required). Then, if a guest tries to cancel their membership before the minimum payment term has elapsed, they are charged any amount outstanding from the minimum payment terms.
6. Select Memberships expire after completion of billing periods to override the valid days from purchase and valid days from redemption settings. This setting will only be available if Specify number of recurring payments is selected above.

Membership discounts

Once you have set your fixed-price or recurring payment membership variations, configure the membership benefits such as discounted entry or products. Follow the steps below.

1. Under Membership discount, select Add discount.
2. Select the products that can be discounted and the discount amount (eg 100% discount on a 60-minute Open Jump product).
3. Select the Unlimited checkbox if there is no limit to the number of redemptions. De-select the checkbox to set a limit on the number of times the discount can be used (eg Two redemptions per day/week/month/year).
4. Repeat the steps above if this membership offers varying discounts for different products.

Membership variation settings

Configure the settings that will apply to this membership variation.

Purchase limits	Set a minimum and/or maximum purchase amount. For example, a family pass which requires a minimum of 4 memberships to be purchased. Make ticket compulsory automatically adds the membership variation to the cart when guests are purchasing online. This membership variation must be purchased if the guest is buying another membership variation. For example, the family membership is made compulsory before a guest can purchase an additional family member membership.
Description and image	Allows you to add a description to the membership variation and override the product image. The override image appears in POS.
Tax override	Override the default tax settings.
Override reporting category	Override the reporting category selected for this membership product.
Hide from online sales	Enabling this setting hides this membership variation from the online checkout. The membership variation will still be available at POS.

Save your membership variations

Click Save once you've completed a membership variation.

To add multiple variations, simply repeat the above steps.

Membership instructions

Add Membership instructions and provide your guests with any important information they need to know before they attend your venue. These instructions are included in the confirmation emails sent to guest after they complete their purchase. 

Date settings

After creating the membership variations and any instructions, you can define when the membership can be purchased and how long the guest has to use the membership benefits (the discounts) after purchasing a membership.

Days valid from date of purchase / redemption

You can set the number of days a membership is valid for from purchase and from redemption. How you configure this will be dependent on whether or not this is a fixed-price membership, or a recurring payment membership.

 

Fixed-price membership

Choose the number of days the membership is valid for commencing from the date of purchase (online checkouts or POS) or from date of redemption (in POS).

Recurring payment membership

Leave the Days valid from date of purchase / redemption fields blank to ensure the validity of the membership depends on the guest paying for the membership each recurring payment period. If payments fail, or if a guest requests to stop their membership payments, the membership benefits are no longer redeemable. You cannot change the validity of a recurring payment membership once it has been issued.

Online checkout sales period

Here you can configure when guests can start purchasing a membership using online checkouts and when sales close. 

Under Online checkout sales period select the date range in blue to open a pop-up. Then follow the steps below.

1. Set From to be the first day guests can purchase the membership online. 
2. Set Until to be the last day or last hour each day that guests can purchase the membership online.
   
   The default is set up to the day of booking at 11 pm, which is the latest time each day that a guest can purchase the membership online. If this is a limited time promotion, nominate a fixed date.
3. Click Save Dates once done.

Redemption dates

Define the days that the membership and its discounts can be redeemed by the guest. Follow the steps below.

1. Under Redemption dates select Select dates.
2. Select the date under Date range and a calendar appears. Select the days that the member benefits (the discounts) can be redeemed. For example, discounts to be used for the next year. 
3. Select Apply, then Select days of the week (these are the days the membership can be redeemed on). 
4. Click Save when complete.

Product management

Under Product management, select any add-ons, assign a reporting category and tax rate for your membership product.

Advanced settings

Select Advanced settings to expand further setup options, such as configuring your recurring payment membership products to require booking agreements and waivers. You can also allow your guests to upgrade and renew their own memberships when using online accounts.

Hide from online sales	If you want to exclude certain membership products from online sales, upgrades and renewals, then you can enable this option. When enabled, guests cannot purchase the membership product in the online checkout. The product will still be available to purchase at POS.
Booking agreements	You must select this option if you require guests to complete a booking agreement before purchasing and redeeming the membership product.
Guest can cancel	Enable this option if you’d like to give your guests the ability to cancel their memberships online via their online account (currently in beta). It's not a requirement to have this enabled; but in some regions, you may be required to offer guests the option to cancel an ongoing membership via the same method they used to initially purchase the membership. Please check with your local and state laws if this applies to your venue.
Guest can upgrade	Enabling this option gives your guests the ability to upgrade this product to a membership of equal or higher value from their online account (currently in beta).
Send renewal email	When you enable this option, guests will receive a renewal reminder email once their recurring membership has expired, or has been canceled (currently in beta).
Ticket holder name captured during checkout	Enabling this option captures the names of each ticket holder when purchasing items in the ROLLER progressive checkout. You must also select this option if you require guests to complete a booking agreement before purchasing and redeeming the membership product in the progressive checkout.
Waiver	You can enable a waiver to be assigned to each membership product purchased. Go to Advanced settings Under Waiver select the checkbox This product requires a signed waiver Click the dropdown list and select your venue's waiver. You must also enable waivers if you require guests to sign a booking agreement before purchasing and redeeming the membership product.
Data capture	If you require your guests to complete additional information (eg member details), you can create a form and select the form under Data capture.
Product-specific terms & conditions	Add terms & conditions that are specific to this membership product. This will appear after your venue terms & conditions on the online checkout.
Product-specific venue	Provide alternative address and contact information if the membership activity occurs at an address that is different from the venue address details

Click Save in the bottom-right of the page.

Frequently asked questions

Can I package up memberships with the packages product type?

Memberships are designed to be sold as standalone products and cannot be used in conjunction with the packages product type.

Can I edit the membership email provided to guests?

If you want to edit the membership details email that is automatically generated upon purchase, this can be done via the template studio.

Learn more

• Create a booking agreement
• Sell recurring memberships in POS
• Redeem memberships in POS
• Redeem memberships in Venue Manager
• Encourage guests to self-serve membership upgrades and renewals
• Use the membership list to track member data
• Cancel & reactivate memberships
• Update credit card details for recurring billing