Create your standard pass products – Help Center

A standard pass gives guests the freedom to arrive whenever they like on valid days, with no fixed session times. It suits large venues like theme parks or museums, and even for smaller venues that don’t need strict capacity control.

When to use

Use a standard pass for experiences that don’t require guests to arrive at set times. They do not require schedules like session passes do.

Common examples include:

Event tickets – entry on a set date with flexible arrival times
Day passes – one-time use, valid any time during the day
Multi-use passes – multiple visits over a set period (eg every Sunday for a month)
Season or annual passes – unlimited visits within the pass period

If your experience runs in timed sessions (eg every 30 minutes with a 60 minute duration), use a session pass instead. See the guide Create a session pass product.

Step 1: Create a new standard pass

From Venue Manager, go to Products > Create product.
Select the Standard pass product type.
The standard pass product settings open for you to customize.

Step 2: Add the content

Add the basic details guests and staff will see in checkout and POS.

Field	Description
Name (required)	The name of the pass shown to guests and staff.
Description	A short summary (max 150 characters) shown in online checkout.
Detailed description	Longer text available under Learn more for more context or benefits.
Image	Upload a 640 × 390 px JPG or PNG to make the product visually stand out.
Tags	Use product tags to group and manage products (eg “Annual pass”, “Seasonal”) in online checkouts and at POS.

Clear, consistent product details help guests find and recognise the right pass quickly. Adding a short, engaging description and image makes your offer stand out in online checkout.

Step 3: Set up the standard pass details

Create different ticket options (variations) such as adult, child, peak, off-peak, concession, or family tickets at different prices.

You can also add a price rule to automate your pricing strategy with simple, flexible rules based on time, day or booking session size, keeping sessions full and helping you capture more revenue, without constant updates.

Apply a price rule (optional)

Price rules adjust pricing automatically based conditions you set, such as session size, peak times or how far in advance guests book. There are three types of price rules you choose from.

Rule type	What it does	Why it helps
Quantity-based	Adjusts price by number of session tickets booked	Encourages larger group purchases and increases average order value
Time-based	Adjusts price for peak, off-peak or holiday sessions	Balances demand, fills quieter times and maximizes revenue during busy periods (eg peak and holidays)
Early bird	Rewards guests who book in advance	Helps bring sales in earlier and gives you better forecasting

Choose a rule from the drop-down or create one in Products > Price rules.

You can apply one price rule per product.
You can reuse the same rule across multiple products.
Switching from Fixed price updates the Variations table to show the price rule's tiers.
You can choose to display estimated price comparisons for time-based or highlight early bird pricing on checkouts (this option is selected by default).

Buy more and save prompts and comparisons for quantity-based price rules automatically display in checkouts (no option).

Even one simple rule can make a big impact — start now to boost attendance and revenue, and save time later. See the guide Get started with price rules.

Add ticket variations

In Variations, select the placeholder row to edit it.
Set variation name and base price per ticket.
If you're using a price rule, enter the price for each tier and ticket variation.
Set the Quantity for the variation.
- Any quantity limit you enter in the variation quantity field will restrict the total number of tickets that can be issued.
- For venues with large capacities and tickets where the guest can show up at any time (eg open entry), check the Unlimited box.
- You'll also need to select Unlimited if you want to use a resource to manage the ticket's capacity, then add the resource in the ticket's Advanced options. This means that when guests purchase a standard pass ticket, it will reduce the capacity set for the resource for the entire day.
Select Create variation to add another ticket, then repeat the steps above.
Use the drag and drop handles to reorder the different variations to display the most relevant ticket options first in the checkout.

Advanced options (per variation)

When editing a variation, select the Show advanced options checkbox for further options to customize.

Setting	What it does	Notes
Ticket description	Adds text shown on the ticket	Use for inclusions or restrictions.
Minimum and maximum purchase (online only)	Sets per-order limits for this variation	Does not apply to POS or Venue Manager.
Force minimum purchase	Enforces the minimum quantity above	Applies to this variation only.
Resources (optional)	Controls availability by a linked resource’s capacity	To use a venue resource, you must set Quantity = Unlimited in the ticket variation settings. The resource applies for the whole day. Every booking reduces full-day availability by the amount of tickets purchased. If your venue needs to stagger guest arrivals or manage capacity in specific time blocks (eg every 30 minutes or at set session times), use a session pass product instead. You should link one resource only (in most cases). If you link more than one resource, the ticket is marked as sold out as soon as any linked resource reaches full capacity, even if others still have available space. You can’t change the resource when editing a booking in Venue Manager for standard passes.
Group pass	Sells one ticket that admits multiple guests (eg Family of 4)	Enter guest count and a single, bundled price. Consumes that many spots from capacity. Disables quantity-based price rules as the price is already discounted as a fixed bundle. Time-based and early bird rules can be applied.
Override sales period for this ticket	Sets sale start and end just for this variation	Overrides product-level sales dates set below in Sales availability.
Override image (POS only)	Shows a different image at POS	Online checkout always uses the product image.
Hide from online sales	Makes this variation POS or Venue Manager only	Ticking this box will prevent the ticket type from being sold online. It can only be sold by staff through Venue Manager or at POS.
Tax override	Applies a custom tax or tax-inclusive pricing	Allows you to select a different tax option from your default venue tax settings for the ticket type. You can also choose to make it tax-inclusive by checking the box. For Groupon ticket offers, you must make each ticket tax-inclusive.
Item is sold on Groupon	Flags this variation as a Groupon offer	Enable Tax override and set to Tax inclusive first to make this option available. Learn more about configuring a ticket's advanced options for Groupon.

Step 4: Set the sales availability

Set when your pass can be sold and used (redeemed). Clear availability settings help you match seasonal offers, prevent redemptions during closures and control when sales open or close.

Unlike session passes, you don't set up schedules for standard passes. Instead, use these availability settings to configure when the pass is available for purchase.

What days can this pass be used? (required)

Select the dates or recurring days guests can use the pass. Guests can only redeem their pass for entry on these dates.
You can also override the default availability text shown in checkout and confirmation emails to make it clearer when the pass can be used (eg “Valid all summer 2025”).

Set when guests can access the pass online

Set the period when guests can buy this product online. This helps manage demand and gives you full control over product release timing.

Use date rules to:

Open or close online sales for promotions or limited releases
Control daily sale times (eg only from 12 PM each day)
Keep the product always available until a fixed date

Exclusion period

Add closure or blackout dates (eg public holidays or maintenance days). Guests won’t be able to buy or redeem passes on these dates.

For example, every Tuesday when your business is closed, or public holidays such as Christmas and New Year's Day.

Optional settings (pass rules and limits)

Choose how the pass behaves after purchase, such as when validity begins, when it expires and how many times it can be used (redeemed).

Setting	What it does	Use it when
Valid from date of purchase (this is the date of the booking)	Pass is active from the date of the booking (not the purchase date) for a set number of days	For fixed-period passes (eg 30-day pass)
Valid from date of redemption	Pass becomes active when first redeemed at POS	For multi-visit or “30-days from first visit” passes
Limit per guest	Restricts how many passes one guest can buy	To prevent bulk buying
Limit uses per pass	Caps how many times a pass can be redeemed	For walk-in multi-passes at POS

If you want to create a multi-pass product that lets guests book online, see the guide Create a multi-pass for guests to book a session online.

Step 5: Additional options

Here, you can customize the following settings for your standard pass.

Setting	Description
Add-ons	Link other products (except party packages) as upsell options during online checkout to increase revenue. Search for products in the drop-down list and select Done.
Alternate address	Provide a different location if the activity takes place somewhere other than the main venue.
Booking reminder email (Pro plan and above)	Set up automated booking reminder emails with booking details, instructions and a sign waiver request when waivers are enabled.
Confirmation required	Choose if bookings for this product should be marked as "unconfirmed" in ROLLER until staff manually approve them.
Forms	Add custom forms to collect additional details about guests. Select and apply the form from the drop-down menu.
Instructions	Provide specific instructions for bookings including this product for post-purchase communications, such as in the online checkout, order confirmation emails and booking reminder emails.
Minimum purchase	Set the minimum number of tickets required per booking, regardless of ticket type (eg adult and child tickets).
Not for individual sale	Set this option if the product can only be purchased as part of a bundled package product.
Reporting category	Assign products to appropriate reporting categories based on general ledger (GL) codes. This setting is visible if reporting categories are set up in Venue Manager.
Hide session duration	Hide session end times and durations in progressive checkouts, email and tickets. This applies to package products containing this pass.
Tax override	Apply a different tax rate from the default rate set up in venue settings.
Terms & conditions	Add specific terms and conditions for this product. These will appear after your venue's general terms and conditions for guests to agree to during online checkout.
Ticket holder captured	Choose whether ticket holder names should be collected during checkout.
Upgradable	Allow the product to be upgraded to a membership product to boost recurring revenue.
Waiver	If waivers are required before participating in the pass activity, link your liability waiver here. Once enabled, guests will be automatically prompted to sign the waiver after checkout, as well as in booking confirmation and reminder emails. Waivers signed in this way will be automatically linked to the booking.
Allocate wristbands	Guests will receive wristbands showing their end time when they purchase this product.

Save your standard pass

Once everything is set, select Save.

To start selling, add the pass to your online checkout or a POS device menu. Use product tags to add products automatically to checkouts and POS menus.
If the pass isn't appearing online or at POS, check the sales availability settings above.

Learn more